Home to Ocean Workbook is available in PDF and PageMaker formats. It is divided into
two sections, plus an appendix.
Overall Planning and Training, includes six topics: an introduction, needs assessment,
building a plan, basics of public education, gaining employee support and participation,
and evaluation tools.
Program Implementation, includes nine topics: media relations, advertising, partnership
benefits, special events, speaker bureaus, point-of-sale programs, youth education, the
Internet, and telephone hotlines.
includes information on working with ethnic populations, how to use collateral materials,
camera-ready artwork, the executive summary of a POTW survey conducted for DPR, a case
study of an effective outreach program, samples of media coverage on water quality issues,
a resource guide, and an index.
You may download the entire workbook in PageMaker and PDF, or view and download by topic