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Section 1,
Overall Planning and Training, includes six topics: an introduction, needs assessment,
building a plan, basics of public education, gaining employee support and participation,
and evaluation tools. |
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Section 2,
Program Implementation, includes nine topics: media relations, advertising, partnership
benefits, special events, speaker bureaus, point-of-sale programs, youth education, the
Internet, and telephone hotlines. |
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The appendix includes information on working with ethnic populations, how to use collateral materials, camera-ready artwork, the executive summary of a POTW survey conducted for DPR, a case study of an effective outreach program, samples of media coverage on water quality issues, a resource guide, and an index. |
(Note: You may download the entire workbook in PageMaker and PDF, or view and download by topic in PDF.)
|
Download the entire workbook in PDF Format (838
KB) |
|
Download the entire workbook in PageMaker Format (1610
KB) |
|
View
and download by topic in PDF Format. |
|
Workbook
Cover Page (312 KB) |
Cal/EPA's Department of Pesticide Regulation
