DPR Letter to Interested Parties

Table of contents

Section 1 Overall Planning and Training

	Introduction (download in PDF format - 292KB) A Public Education Campaign * The "Pros" of a Public Education Campaign * Using the Workbook as Your Guide * Organizing Your Public Education Campaign * POTW Research as a Guideline * Using the H2O Home to Ocean Theme
	Needs Assessment (download in PDF format - 236KB) Reviewing Pesticide Issues * Review Your Previous Campaigns or Educational Efforts * Review of Other Programs * A Note About Copyright Laws
	Building a Plan (download in PDF format - 270KB) Elements of a Public Education Campaign * Goals and Objectives * A Look at the Communication Process * Target Audiences for the Public Education Campaign * Profile of the Target Audience * Pesticide Use and the Target Audience * Strategies * Budget Development for a Public Education Campaign
	Basics of Public Education (download in PDF format - 228KB) Persuasion’s Role in the Public Education Campaign * Gaining the Support of Key Community Leaders * Key Months for Conducting a Campaign
	Gaining Employee Support and Participation (download in PDF format - 137KB) Involving Employees in the Public Education Campaign * Public Education Campaign Checklist
	Evaluation Tools (download in PDF format - 191KB) Evaluating the Progress of the Campaign

Section 2   Program Implementation

	Media Relations (download in PDF format - 298KB) Definition and Analysis of Media * Explanation of Media Opportunities *   Media Tools * Guidelines for Writing Press Releases * Sample Press Release * Tips for Writing Media * Advisories and Alerts * Sample Media Advisory * Selecting the Best Spokesperson * Tips for Dealing with the Media * Message Delivery — Basic Means and Methods
	Advertising (download in PDF format - 278KB) Using Advertising to Supplement the Campaign * Advertising Opportunities * Co-Operative and No-Cost Advertising Possibilities * Types of Advertising Vendors
	Benefit of Partnerships (download in PDF format - 210KB) Benefit of Partnerships * Ideas for Partnership Programs * Maintaining Successful Partnerships
	Special Events (download in PDF format - 208KB) Participating in Special Events * Exhibits at Environmental Fairs or Other Events * Neighborhood Clean-up Days * Education Days at Local Retailers * Calendar of Major Events
	Speakers Bureau (download in PDF format - 243KB) Establishing a Speakers Bureau * Recruitment of Volunteer Speakers * Training Speakers with a Consistent Message * Development of Audiovisual Materials * Finding Presentation Opportunities * Sample Presentation Pitch Letter
	Point-of-Sale Program (download in PDF format - 199KB) Explanation of Point-of-Sale Programs * Working with Retailers * Steps to Approaching Retailers * Sample Retail Pitch Letter * In-Store Signage and Promotion * Potential Major Retail Partners
	Youth Education (download in PDF format - 195KB) Working with Youth Education Programs * School Garden Projects * Supplementing Recycling Programs * Poster Contest
	Internet Education (download in PDF format - 239KB) Introduction to Web Sites * Benefits and Drawbacks of Having Your Own Web Site * How to Set Up Your Own Web Site
	Telephone Hotlines (download in PDF format - 195KB) Reaching Out with Telephone Hotlines * Share a Hotline or Establish Your Own * Script and Hotline Tip Suggestions

Appendix

	Working with Ethnic Populations (download in PDF format - 126KB) Outreach to the Hispanic Population
	Effective Use of collateral Materials (download in PDF format - 172KB) Estimates for Printing and Distribution * Working with Printers * Glossary of Common Printing terms
	Camera-ready Artwork (download in PDF format - 105KB) Promotional Materials * Bill Inserts * Bookmark * Brochures * Fact Sheet * Flyers * P-O-P and P-O-S Materials * Poster
	Executive Summary for POTW Survey (download in PDF format - 130KB) Executive Summary
	Case Study of Exemplary Program (download in PDF format - 160KB) Case Study
	Media Coverage of Issue (download in PDF format - 65KB) Media Coverage of Pesticides in Water
	Resource Guide (download in PDF format - 217KB) Components of an IPM Program * Key Contacts for Pesticide Information * Additional Web Site Information
	Index (download in PDF format - 98KB) Index of Topics

For more information see
Cal/EPA's Department of Pesticide Regulation